Suitable for use in a variety of media (print, digital, engraving, embroidery etc.).

Clearly convey meaning even when scaled down to the size of a stamp or an app icon.

A vector graphic, blown up to any size without any loss in quality.

In order to qualify as a logo, a graphic must satisfy several conditions. I’ll explain what happens at each of these levels, and why it costs as much as it costs. While this topic is a lot more complex than I can cover in a single article, I’ll simplify things a bit and divide the typical logo ranges in 3 tiers: the low-end ($100-$999), the mid-end ($1.000-$9.999) and high-end ($10.000+). That’s the point- it’s not the same thing. What’s the deal? How can the same thing cost $5 and $5 million?

Logo prices vary wildly, from 5 dollars to millions of dollars. People outside of the design industry who don’t understand the nuances behind logo design are legitimately confused by the prices. There's a logo for every price point, and there's a good reason why they cost as much as they do. I want you to have realistic expectations of what your budget can afford you, so you don't end up disappointed because you didn't get what you wanted. I want you to be aware of what you're buying. It's not my intention to belittle anyone whose budget can only afford them low priced logos, nor to convince anyone that they should buy a more expensive logo. I can recommend someone who can do it for $50.”ĭiscussing logo prices is a minefield because people can easily become defensive. Is this a fair price, or are they ripping me off?” Here's a conversation I've witnessed many times.

How much is a logo design worth? How much should you expect to pay for professional design services? Is it really true that you get what you pay for? This article answers all of these questions, and more.

Published by Nela Dunato on Maat 07:00 in The difference between the $100 logos, $1.000 logos and $10.000 logos

Logo design price